It's part of your businessDon't treat the web in isolation.

We understand that web strategy does not exist in a vacuum, it is part of your overall business strategy. In helping you to define your web strategy we look at the business objectives first. If the web strategy is not helping achieve business goals then don’t do it.

We know that for a strategy to work it needs to have targets that can be measured and that are realistic – can be achieved with the available resources.

To be successful the strategy needs to fit your culture, it needs to be consensual and it needs to be flexible.

The web strategy is the what not the how, that is the web solutions. read more »