11 February 2008 by Simon Mone
I came across the term 'shredding' in relation to YouTube videos this morning. The clips in question have been pulled from the site after complaints about copyright infringement and contain video of guitar heroes but with the sound replaced with guitar villains. The effect is very funny. Facial contortions along with twanging and duff notes.
One comment in the office about these was along the lines of 'it's funny it's all the poe faced egos that complained about their image being parodied'. This made me think. Any content you put up on line can be taken and altered and placed back online (maybe somewhere else but available). Hardly an earth shaking revelation but with the explosion of user created content maybe worth revisiting. If the content is personal such as a social network profile or a blog entry then you could be misquoted or associated with something you are opposed to. I've been working with internet technologies since 1994 and am aware of the capabilities of these technologies (and its abuse) but many others are less technically aware (or interested) and maybe we are going to see some interesting developments in 'social' networking. Watch this MySpace...
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