What's in a name?

I was surprised to see that the last entry to this blog was September last year, I could have sworn it was more recent than that. It shows how easily you lose the habit and the social marketing plan goes out of the window. In my defence I would point out that we have been planning a rebrand since about September but we are lucky to have been very busy enough that we have not made time for the rebrand. Not really an excuse, I admit. 

So, we have decided to launch a new brand with a shiny new web site and all the associated brand type stuff. We are hoping to go live at the end of June and by blogging about it there may be a slightly improved chance that we will actually do it. I'll see if I can keep the blogging up in the interim to record the progress (or give more lame excuses).

We have the name chosen and the logo almost finalised and have the architecture of the site nearly completed. Not much left to do, just design the web site, create the content, build the site, create a digital marketing plan, implement that, have a launch party...better get back to it.